Monday, January 27, 2020

Benefits of Oral Presentations

Benefits of Oral Presentations Mention two different situations (imaginary) when oral presentations are more effective than written, reasoning why presentations. Explain the various principles for successful business presentations orally. Two situations where oral communication is better than written communication: The first is when a seller is trying to sell products to a potential customer. Here, direct selling is. Direct selling is the marketing and selling products directly to consumers away from a fixed retail place, going home, staying places. Modern direct selling includes sales made through the party plan, one-on-one demonstrations and other forms of personal touch as well. An exact definition would be: The direct personal presentation, demonstration and sale of services merchandises and consumers, usually in their homes or their jobs. Why oral communication is preferred instead of written communication here? Consumers and sellers take advantage of oral communication when it comes to selling because of the convenience and service it provides, including Personal demonstration. Explanation of products. Home delivery. Generous guarantees satisfaction. Clarification of doubts/remedies on the product in the minds of customers. Possible Persuasion. Negotiation can. Second meeting is where you have to make a point to everyone present at the meeting, and take their views on the subject. Oral communication occurs in meetings where participants share their ideas. Organizers of the meeting clearly define their effective goal, as if the purpose of the meeting is to make a decision, brainstorm ideas, approve a plan to provide a change or get a status report. At the beginning of the meeting organizer uses oral indicating priorities of the meeting communication, expected results and the time allotted to discuss each topic. Requesting additional input from participants, he/she ensures the meeting remains relevant to everyone. The organizer of the meeting also ensures that each participant gets a chance to speak without monopolizing the agenda. Different principles to ensure the success of oral business presentations Do not design a static model; instead of designing a static. Plan the design of your presentation to be vibrant and alive as you interact w ith your audienceDynamic means strength, living movement. Complete or static means defined Do not plan what you will say to your last word, and to present what has already been said in the study. Ensure that your plan is clear and simple. Make sure your main ideas are clear in concept and formulation. Writing the basic idea of your tax statement and division for the listener make a difference in the way you write. What you write may look good on paper. But read the statements aloud and check. †¢ How they ring you? †¢ Are they readily understandable? †¢ Is there a rhythm and symmetry in the text? †¢ Would it create doubts in the mind of the receiver or not? correct weightage. Written notes can be deceiving when you write a word or two to indicate a long illustration, argument, or application. The amount of weight you give to An Individual section will depend on the time you spend with her. Be sure to focus your design time, careful planning, while remaining flexible. Emphasize main ideas of repetition and placement. Remember that the public might say a statement is a main idea, by the way you say or present. They cannot see bold or underlined characters in what you say. Put your tax division noticeable positions: first and last in a section. Everything you say first and the last is always remembered. As you repeat your division statements in the same terms, the listener will understand its meaning. Also, make it your habit to announce and number them, using your keywords. Use phrased transitions carefully as you move into your presentation.. If you start with a usual analogy, make argument clear regarding your idea presented. This will provide a smooth tr ansition in your next section. Shot of the transition from need section, then the introduction text. Use connecting sentences and let the transitional sentence, with the keyword public in steer your the partitions. Wrap each section or division said, with a restatement of the previous agenda and introduction of Next Idea. Plan a combination of inductive and deductive movement significantly. Remember that the inductive thought begins with specifics. Lead the by talking presentation of something that is already acquainted to the public; that is parallel to your subject and gets their notice. From here you will be able to move to the main idea of the presentation. The movement should be structured General Specific To. Use deductive movement when you give the statementand detachment and move to essentials. Use language that is best suited to the ear, not the eye.. Choose phrases that can be easily understood indelivering. You only get one of say something chance to. Even if you repeat the main ideas, keep them simple and straightforward. Avoid terminology that is beyond comprehension. Do public not to assume that people know what you are talking about historical references. Explain. Do not use technical theological terms without or before defining them. Use peoples talk, but no grammar or pronunciation Make your introductory sections are carefully planned.. Introduction is as important as what you do to communicate effectively. There are five purposes for the establishment To capture the awarenessof the listener; To initiate interest about you; To commence your subject; To establishthe text; and in order to make the body an effortless transition your presentation. Each of these objectives calls for a well thought out plan. The introduction is very important because it is the beginning. If you do not have to get a good start with genuine communication touch, you can never achieve it. Ensure your concluding/closing section is carefully planned.. What we call the general conclusion is as important as the intro. Conclusion steps include visualization and action. This is the section where you return to your basic idea. For the visualization step, use illustrations and applications to paint a picture of the BASIC idea in the minds of listeners. Step Action provides the specific changes that are needed to implement the basic idea. This step tips into a time of reflection, or invites the listener to reply to the message/presentation. presentation design bearing in mind, from the viewpoint of public. Trying to get beyond the narrow focus on your hardware and how to organize it must be one of your important basis when designing your presentation. Think about your audience audience. Bear in mind what the matter already knows, how are acquainted they terminology, how their views match yours, and how they are committed to the existing attitudes and beliefs. The best communicators are those who recognize their listeners and message regulate their order to reach them where they are. Who will be there? How do they think? What do they include? What do they need to KNOW? If you do not communicate your equipment effectively, it is of no value to your listener. Understand your nervousness. 3 out of 4 say they feel nervous about public speaking. Its like getting up for a sports competition: you want to do well you have prepared and you are ready to go! Your performance is important, but it is not the main thing. The main thing is to share your message ideas, feelings and information. Its learn together. No one expects perfection. If you mess something, fix and continue. Your audience is your partner: they want to learn from you; they want you to succeed. Some nervousness is a good thing. Increased activation can enhance your presentation, improve alertness and animation, and strengthen public engagement. Use relaxation techniques if you think youre too wound. Before your presentation, sit quietly, focus on letting up the tension in your body, breathe deeply from the abdomen (a count of 4, hold for 4, for a number of 4). Do this for several cycles with n ormal breaths you do not have hyperventilation. Smile. It is a mood elevator. clear pronunciation. So that significant oral messages of receivers, the words must be clearly and correctly pronounced. It should not be a lack of clarity or communication will be a source of confusion. Brevity. Oral communication is that the message should be brief. If the sender has taken a long time to talk, his message may not attract the attention of the receiver. logical sequence. The ideas should be organized sequentially to make the communication message and attractive. Unorganized ideas do not provide clear direction, while logical sequence of ideas gives a clear meaning. courteous. Courtesy costs nothing but can save a lot. Thus, a speaker must be courteous, while addressing the audience. It helps to create a good impression in the minds of listeners for the speaker. Avoid emotions. The President must control his emotions to make effective oral communication. Too much emotion will be the speaker away from the main subject. Control Gesticulation. President repeatedly, consciously or unconsciously, gesticulating to express ideas or thoughts. It is a habit and should be avoided. Otherwise, the application of this habit can cause disinterest of the public. In addition, objective information, the ability of the listener, interesting language, and the correct flow must also be considered the principles of oral communication.

Sunday, January 19, 2020

Plague, Pox and Pestilence: Disease in History Essay

The book ‘Plague, Pox and Pestilence’ is an interesting and complete survey of epidemics and diseases, which have occurred in the past. The book was written by a historian, and it contains a lot of detailed information that puts the progression of various epidemics into view, as they relate to societies that are in their developing stages. Western imperialism, Western elites, Western religions, and Western medicine have made these epidemics even more dreadful. Throughout the text, short contemporary reports are shown, which suggest that these epidemics have had an enormous impact on society, especially during the peak of their outbreaks. The book is also aesthetically illustrated with a lot of engravings, drawings and photographs that were collected from plenty of sources. â€Å"Some of the sources used for this book back as far as the 15th century. Although not a â€Å"hard† science book, it should be of enormous interest to all microbiologists. Its size and appearance suggest that the book is aimed at the â€Å"coffee table† to which it would be an interesting if somewhat gruesome addition. † Westwell, J. The book ‘Plague, Pox and Pestilence’ is an interesting read because it brings into focus, the pathogenic killers diseases of the developing world (bubonic plague, leprosy, smallpox, syphilis, cholera, and the tropical fevers, malaria and yellow fever. ) About the Author. Kenneth Kiple is the author of the book ‘plague, pox and pestilence’ He has written several other books including the book ‘Black Yellow Fever Immunities, Innate and Acquired, as Revealed in the American South, A Movable Feast: Ten Millennia of Food Globalization (2007), Contemporary Authors: (1939), The Caribbean Slave: A Biological History (Studies in Environment and History) (2002), Blacks in Colonial Cuba (1976), The African Exchange: Toward a Biological History of Black People (1988), The Cambridge World History of Human Disease (1993), Another Dimension to the Black Diaspora: Diet, Disease and Racism (2003), The Cambridge World History of Food (2000), The Cambridge Historical Dictionary of Disease (2003), and Stone agers in the fast lane? Today’s health and yesterday’s nutrition (University professor lecture series) (1995). He has also written several book reviews, including an article on Malaria: Poverty, Race, and Public Health in the United States, which was published in the Journal of Southern History on the 31st of July, 2005. Book Summary. The book ‘Plague, Pox and Pestilence: Disease in History’ states that epidemics have had an enormous impact on society, especially during the peak of their outbreaks. The book also tries to remind the reader of the larger problem of the consequences of allowing disease and pestilence to multiply, without checking their spread in time. The author succeeds in showing that epidemics have had an enormous impact on society and its development. The book also observes that it is unlikely that most pandemics would have become anything more than an epidemic without the modern methods of transportation. For example, Cholera â€Å"unlike other diseases that require human transportation, can exist outside the human body. † (Kiple, K. F. 1997). It is a bacterium and under the microscope it is shaped like a comma. It only affects humans. Epidemiologists believe that it evolved in the Ganges Delta region and until the modern era, was isolated to that area. Until the arrival of Europeans and their technological transportation inventions including railroads, steamships and canals, cholera had been restricted to India. For this reason, Cholera has been called a disease of the 19th century. Anyone having contact with an individual suffering from this ailment, his soiled bedding, clothing, or infected water sources was a potential victim and transporter of the disease. In its most virulent form, cholera’s death rates were, and are, over 50% for adults and overwhelmingly fatal for the elderly, infants, and the otherwise infirmed. (Kiple, K. F. 1997). The book also enlightens about the mortality rate of diseases like cholera, and about the fears and superstitions of a disease like cholera in the developing parts of the world, and the effects of such superstitions. With great justification, Cholera was perceived as a demonic, evil and foreign force similar if not worse than smallpox or the plague. In its most virulent forms, it was a highly efficient killer and often resulted in a 50% mortality rate among its healthy adult victims. Deaths in India between 1817 and 1860 are generally considered to have exceeded 15,000,000 persons. Another 23,000,000 died between 1865 and 1917. (Kiple, K. F. 1997). The author’s work has made a contribution to the academic community herein because the work succeeded in creating an awareness of diseases and the importance of controlling disease, so as to stop the growth of illness, especially among people in developing countries.

Friday, January 10, 2020

Prince Tennis Essay

Prince Sports is a leading tennis supplier in the international market. They have many products including racquets, bags, apparel and other accessories. They are leaders in innovation in tennis and have invented new racquet technology. Prince is excellent at catering to all types of tennis players, from juniors to professionals and everyone in-between. An environmental force that will work for Prince is the continuing growth of the population. The population is expected to continue growing which will provide opportunity for all markets. The boom in technology in the 21st century has created an atmosphere where anyone can have access to information at any time. The quality and quanity of information on the web today is better than ever. Smith is now able to use social networking tools, there is more advertising opportunity to communicate with their customers. As stated in the text, there is a large growth in tennis participation in recent years. â€Å"Tennis participation in the United States was up 43 percent- the fastest growing traditional individual sport in the country,† says Nick Skally, a senior marketing manager for Prince. With increasing globalization competetors in the tennis industry could pose a future challenge for Prince. If Prince continues expanding in the global market place, especially if they sell to un-developed countries, they may have the threat of increased taxation, inflation or high exchange rates. It is important that they choose wisely where they globally market their product. Prince is in a great position because there is an increase in playing tennis as a sport. To continue the growth of the tennis industry in the US Prince should continue placing advertisements in stores like Wal Mart and Target, where they sell their products. They could also run more television commercials, and internet advertisements showing people having fun playing tennis with Prince gear. Promotional activities Prince could use to reach recreational players could include coupons for Prince tennis equipment in  the newspaper or catalogs. They could host a charity fund raiser event at a facility with tennis courts, and give out freebies like t-shirts, and water bottles. Prince could place advertisements in popular adult sport magazines. Promotional activities to reach junior tennis players could include marketing on common social networking sites like facebook and twitter. Kids generally watch a lot of tv and pay attention to tv, televison commercials showing high level juniors having a great time with their Prince gear could be a good promotional strategy. Running an event geared towards junior tennis players to try out Prince rackets could be a great way to promote Prince’s junior brand as well. To gain distribution and sales in mass merchandisers like Target and Wal Mart Prince could have point of purchase displays in the sporting sections. Large advertisements in the store, coupons for Prince products. It is important to keep prices reasonable in large retail stores because chances are there will be other tennis options that are reasonably priced as well. In specialty tennis shops Prince could provide demo rackets, posters, detailed catalogs, information on racquets and strings. They could distribute other accessories to shops like bags, and sneakers. They could run deals at certain times, like if a customer spends a certain amount of money of Prince products, they receive a complimentary Prince bag. Prince could advertise their product in local newspapers or magazines, so that consumers know their product is available at specialty shops. In evaluating new countries to aggressively market their products it is important to evaluate each market’s trade barriers like tariffs and quotas. These barriers could make the Prince product too expensive in certain countries and limit their exports. It is also important to understand the culture when considering countries to distribute to. If Prince’s products don’t suit a certain culture it is best not to select that country. Understanding the legal system of countries being considered is important as well. There are lack of civil, commercial and criminal codes in many countries, that Prince probably would not want to expose their company to. Countries that Prince may consider agressivley marketing in are, Canada, United Kingdom, and Brazil. Once Prince decided upon countries to market in, depending on the countries atmosphere, they could place ads on billboards and in stores  that carry their product. Advertisements on popular television channels and radio stations could be helpful in getting the brand seen as well. A great marketing strategy in other countries could be to sponser tennis players from those countries with Prince equipment. Then consumers in those markets would relate to the brand on a more personal level. The Prince marketers are concerned with staying ahead of the curve and constantly learning and studying the market. They have covered all bases in the tennis market with their junior, recreational and performance lines. Prince is headed in a positive direction and is planning on continuing to expand and thrive in the global tennis market, with their quality, specialty equipment and the continuing increase of consumer interest in tennis. References Kerin, R., & Hartley, W. (2013). Marketing (11th ed.). New York, NY: McGraw Hill.

Thursday, January 2, 2020

Tips to Searching the Google News Archive

Google News Archive offers a wealth of digitized historic newspapers online — many of them for free. The Google newspaper archive project was discontinued by Google many years ago but, although they stopped digitizing and adding new papers and removed their useful timeline and other search tools, the historical newspapers that were previously digitized remain. The downside of this is that,  due to poor digital scanning and OCR (optical character recognition), a simple search of the Google newspaper archive rarely pulls up anything but major headlines.  In addition, Google News has continued to deprecate their newspaper archive service, making it extremely difficult to search  for content prior to 1970, although they have hundreds of digitized newspaper titles  prior to this date.   You can improve your chances of finding great info in Google News Archive with a few simple search strategies. Use Google Web Search Searching within Google News (even the advanced search) no longer returns results older than 30 days, so be sure to use web search when searching for older articles. Google Web Search doesn’t support custom date ranges earlier than 1970 or content behind a paywall — but that doesnt mean you wont find content prior to 1970 by searching, you just cant restrict your searches to only that content. Check Availability First A full list of the digitized historical newspaper content is available online at the  Google News Archive. It generally pays to start here to see if your area and time period has coverage, although if youre looking for something interesting or potentially newsworthy (a railroad accident, for example) you may find it also reported in papers from outside the area. Restrict Sources While it is most common to search for individuals in a specific location, Google no longer offers the option to restrict your search to a particular newspaper title. Each newspaper does have a specific newspaper ID (found after nid in the URL when you select the title from the newspaper list), but the site search restriction does not consider this. Instead, try using a newspaper title in quotes, or  use just a single word from the title of the paper to restrict your search; thus a source restriction for Pittsburgh will turn up results from both the Pittsburgh Press and the Pittsburgh Post-Gazette. Date Restrict To search content older than 30 days, use the Google  advanced web search page  to restrict your search by date or date range. You can bypass the restriction on dates older than 1970 by using Googles site search feature on the news archive alone. This isnt precise, as it will include any mention of that date or year and not just papers published on the date youve selected, but it is better than nothing.   Example:  site:news.google.com/newspapers pittsburg 1898 Use Generic Terms Browse through several issues of your newspaper of interest to become familiar with the general layout of the paper and the terms used most often in your sections of interest. For example, if youre looking for an obituary, did they commonly use the term obituaries, or deaths or death notices, etc. to head that section? Sometimes section headers were too fancy to be recognized by the OCR process, so also look for words frequently found in the general text then use that search term to look for content. Consider whether your term is appropriate for the time period as well. If youre searching contemporary newspapers for information on World War One you will need to use search terms such as great war, because it wasnt called World War One until after the commencement of World War Two. Browse This Paper For best results when searching digitized historical newspaper content in Google, there really is no way around using the browse feature rather than search. All things considered, its still better than having to go down to the library to look at microfilm. Begin with the newspaper list to browse directly to a specific newspaper title in the Google News Archive. Once you select a title of interest, you can easily navigate to a specific date using the arrows or, even faster, by entering the date in the date box (this can be a year, month and year, or a specific date). When youre in the newspaper view, you can get back to the browse page by selecting the Browse this newspaper link above the digitized newspaper image. Locating a Missing Issue If Google appears to have newspapers from your month of interest but is missing a few particular issues here or there, then take time to view all pages of the available issues both before and after your target date. There are many examples of Google running together several newspaper issues and then listing them only under the date of the first or last issue, so you can be browsing an issue for Monday, but end up in the middle of the Wednesday edition by the time you browse all of the available pages. Downloading, Saving, and Printing Google News Archive does not currently offer a direct way to download, save, or print newspaper images. If you want to clip an obituary or other small notice for your personal files, the easiest way to do this is to take a screenshot. Enlarge your browser window with the relevant page/article from Google News Archive so that it fills your entire computer screen.Use the enlarge button in Google News Archive to enlarge the article you want to clip to an easy to read size that fits entirely within your browser window.Hit the Print Screen or Prnt Scrn button on your computer keyboard to capture a screenshot.Open your favorite photo editing software and look for the option to open or paste a file from your computers clipboard. This will open the screenshot taken of your computer browser window.Use the Crop tool to crop the article in which youre interested and then save it as a new file (try including the newspaper title and date in the file name).If youre running Windows Vista, 7 or 8, make it easier on yourself and use the Snipping Tool instead. If you cant find historical newspapers in Google Newspaper Archive for your area and time period of interest, then Chronicling America is another source for free, digitized historical newspapers from the United States. Several subscription websites and other resources also offer access to online historical newspapers.